When you are first starting out in a business and you create your very first website it can be a difficult task, especially if you want your website to be noticed. The key to getting your new website noticed is by making your site SEO friendly. SEO simply means Search Engine Optimization and is the way that search engines such as Google look for keywords within your website to produce results.
Search engine optimization (SEO) comes in several different forms. There is white hat SEO which is playing by the rules of any sites you are dealing with, it also tends to be more natural and organic. Black hat SEO is the opposite. It’s breaking any rules necessary, and covering your tracks to keep from getting caught. Anything a black hatter can do to increase their site rankings is fair game (to them). Grey hat is simply any combination of the two. In reality, most people are grey hat, even if the are intending to be black or white hat.
Getting an affordable search engine ranking is not especially hard to do but it does require some time. Getting a good ranking has a lot to do with Search Engine Optimization (SEO) which basically means how well the search engines like your site. If you can meet their standards, you will be ranked. And the more they like you, the more highly you will be ranked. But it isn’t just about how well the search engines like you that counts. What they seek to determine your ranking is how well others like you. How do they measure how much others like you? They look at how many links you have coming in to your site. So, if you can increase these links, you will increase your search engine ranking.