5 Reasons Why Google is Superior to Yelp

In Business, Internet Search, Local SEO, Marketing, Reputation Management by Johnathan Carlson

5 Reasons Why Google is Superior to Yelp


Running a business is stressful. In the early stages, customers may be attracted to your business purely out of curiosity. Whether they come back, though, will depend on your services.

Providing the best services is more crucial today than it has ever been. Review sites are accessible to almost anyone on the internet. As a result, businesses have upped their game to give review-worthy services.

With the right reviews, your businesses can get several new customers. Studies show that 83% of buyers prefer recommendations from other users online rather than advertising from companies. Data from Search Engine Land shows that a further 72% of buyers trust personal recommendations equally to how they trust real recommendations from people.


Which Review Site is Better for Your Business?


There's no denying that Yelp and Google are the two top juggernauts in the review industry. But in recent years, Google has overtaken its counterpart. According to Brightlocal, Google is getting reviews faster than other platforms.

In an earnings call in November 2018, Yelp revealed that it was trying hard to attract more advertisers. Advertising is the review site's leading source of income. Unsurprisingly, what followed was a 30% stock plunge – early signs that the Yelp era may come to an end.


Reasons Why Google is Superior


  1. Superior SEO Values


Google, as a search engine, is unrivaled. This is because of the slew of web users who use the platform every day. In return, businesses that are registered in Google thrive. Google My Business, offered by Google, allows you to register your company in Google. The platform's algorithm can then help customers discover your business when they search for something similar.

Apart from helping users find your business location, GMB can also help you reduce the cost of setting up Google ads. When you link your GMB profile to your Google Account, you'll get local extensions. This feature can lead to increased engagement on the ad you've set up.


  1. Visibility


Another advantage of Google My Business accounts is visibility. Yelp doesn't provide the visibility Google offers.

When customers are searching for local shops, they're probably very interested in purchasing a product. For example, prospective customers don't search ''delicious fries in Montreal'' if they want to read 1500-word blog posts on fries. They're ready to purchase fries and they'll do so, most likely, at the business that appears first in their search results. If you're a fries business owner in Montreal, then it'll be your lucky day.

Your GMB review will always be on the leading page of Google results. When you're using a mobile phone, your GMB profile will cover the full screen, and may even display before Google's search results. When you're using a computer, your GMB profile fills half the page while displayed on the right side.

Yelp, on the other hand, does not always rank web pages on the first page.


  1. Google prompts users.


Yelp requires customers to intentionally visit their site to write a review. This requires more effort compared to Google's unique way. The search engine uses location tracking to easen the process of leaving reviews.

When a user visits a location using Google Maps, they receive a prompt based on GPS coordinates. On the prompt is an invitation for the customer to rate your business' services using their mobile phone.


  1. Google makes use of Local Guides for reviews


Yelp requires customers to intentionally visit their site to write a review. This requires more effort compared to Google's unique way. The search engine uses location tracking to easen the process of leaving reviews.

When a user visits a location using Google Maps, they receive a prompt based on GPS coordinates. On the prompt is an invitation for the customer to rate your business' services using their mobile phone.


  1. Yelp can sometimes suppress genuine reviews

The most frustrating thing with Yelp, however, is that the review site actively conceals reviews. It's a known feature that has left many businesses hurt. Business owners are left confused about the screening of ratings. Some businesses spend a lot of time in building their online presence so it hurts when some of their reviews start to reduce. It’s discouraging when a customer's review is online for a long time and then one day, it's suddenly extinguished.

25% of Yelp reviews are concealed. Among those suppressed are ratings that are genuine and that come from authentic customers. When Yelp removes a review, it's tagged ''not currently recommended''. When this happens, the review moves down the page. What this means is that readers may never see the reviews.

The reasons Yelp may conceal a review include:

  1. The user is not active enough. Lack of activity may cause Yelp to question the review. Yelp thinks that the user may have created the account for only that review.
  2. The IP user's IP address that of the business owner. If the IP addresses are not the same, then the site will automatically decide that the business paid the user for reviews.
  3. The review's quality. If the review is over-praising the business then it's likely it came from the business owner.

4.The review may have gone against the Yelp guidelines.

Google also doesn't tolerate fake reviews but, unlike Yelp, they have lenient policies. In fact, the search engine has a better algorithm for predicting false reviews. This favors businesses with few customers that may have otherwise been left frustrated with the disappearing of their few reviews.


Final Thoughts


There's no doubt that Google is the fastest-growing site for reviews. However, it would be daft for business owners to ignore Yelp when building their online presence. By using both, you will get valuable feedback that will help you improve your business operations.